In 2021, SheaMoisture launched the Salon Relief Fund to help Black female business owners survive the challenging tides brought on by the Covid-19 pandemic, via a $10,000 grant, generous salon gift baskets and educational workshops.
To continue supporting and empowering Black communities across Canada, SheaMoisture Canada launched the Dream Fund Grant program in 2022. This grant offers $10,000 to five (5) winners for a full grant offering of $50,000 annually, extending our support for Black female entrepreneurs in the Beauty and Wellbeing landscape in Canada. In addition, we partner with the The Diversity Agency to provide these Black female-owned businesses with the mentoring, coaching and business service support they need to scale their businesses.