Grant Programs
Grants with Purpose
As a Black-founded business with humble beginnings that has remained Black-led and Black-inspired, we recognize the power of entrepreneurship to address racial inequality. The SheaMoisture Fund, composed of our purpose programs and grants, is solely powered by SheaMoisture purchases – proving that our community can do good while feeling and looking good.
We pledge to give back $1 Million in direct funding annually to support small, Black-owned businesses. The Fund stands ready to serve its community where they are most underserved.
The Next Black Millionaires
$100,000 grants, business development services, retail distribution support
Eligibility: Black-owned businesses, registered and based in the U.S in operation for at least two years, with at least $25,000 in annual revenue
To celebrate 30 years of elevating and in investing in Black entrepreneurship, SheaMoisture launched The Next Black Millionaires program, in partnership with the New Voices Foundation.
This half-million dollar investment includes providing each selected business with $100,000 in funding, retail distribution consulting, mentoring and coaching, access to an investment pipeline with a feature in a streaming docuseries. Stay tuned for an exciting announcement in June!
Brown Girl Jane
$10,000 - $25,000 grants
Eligibility: Black and woman-owned beauty or wellness business, registered and based in the U.S., in operation for at least one year
Brown Girl Jane, a plant-based wellness and beauty brand, has partnered with us since 2020 to provide over $400,000 in grants to amplify Black female entrepreneurs within the beauty and wellness industries.
Applications open Fall 2024.
SheaMoisture Community Impact Grant
$10,000 grants
Eligibility: Black-owned business, registered and based in the U.S., in operation for at least one year
To celebrate the launch of our first annual impact report, we partnered with Angela Yee to award two Black-owned small businesses $10,000 each for their service to their communities.
The Blueprint Grant
$10,000 grants, 1:1 mentoring support
Eligibility: Black women, ages 18-35, residing in the U.S.
The Blueprint Grant supports individuals that are pushing boundaries across the beauty and creative industries. The grant winners will be Black women that are culture drivers who will use the funds to fuel a project or initiative that forges paths for themselves and their community.
Applications are now closed for 2023. Stay tuned for our winner announcement!
Our Work In Action
Ariane Turner
Founder, Look Good, Live Well
Program: SheaMoisture X Brown Girl Jane Grant
Her Story
Ariane created Look Good, Live Well, with a mission to simplify skincare, remove gender bias, and normalize the use of luxury products within the Black and Brown community. In 2021, Ariane received a grant through SheaMoisture’s partnership with Brown Girl Jane.
In Her Words
“Receiving the SheaMoisture x Brown Girl Jane Grant not only helped to create financial ease within my business, but also gave me the ability to expand my network. The peer to peer networking has proven to be invaluable.
Last year I started The Pivot, a community based organization geared towards providing financial and educational resources to women of color who are exploring careers outside of the beauty service based industry. I was able to provide a total of 5 grants, totaling $10,000.
I am both honored, and committed to, thriving within this powerful network. I'm proud to call you family!"
The SheaList
You’ve helped us invest in over 250 Black-owned businesses through our purpose-driven programs, partnerships and donations. Those businesses become part of The SheaList, a growing community of Black entrepreneurs who are running the world, literally.