The Next Black Millionaires

SheaMoisture and Roku Originals announce the premiere of The Next Black Millionaires, produced by MACRO Television Studios. The docuseries captures the journey of three ambitious entrepreneurs as they grind daily to grow their passions into million-dollar businesses using a $100,000 grant from SheaMoisture’s Next Black Millionaires program, coaching from New Voices Foundation and access to Target distribution.

If you’ve ever dreamed of going all-in on an idea born from your passion, you’ll relate.

Watch the docuseries live on the Roku Channel, and shop The Next Black Millionaires products at Target.

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Support the winners on their quest to become the Next Black Millionaires. Shop The Next Black Millionaires products at over 600 Target stores and online at Target.com.

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SheaMoisture Presents: The Next Black Millionaire Trailer cover

The Next Black Millionaires

Roku

MACRO

New Voices Foundation

Target

In 2021, we launched our most ambitious project yet: The Next Black Millionaires program. In partnership with New Voices Foundation, we combed through hundreds of applications, conducted dozens of interviews, and ultimately selected three amazing Black-owned businesses to participate in this groundbreaking program.

Each business received:

$100,000 grant
Business development services
Retailer distribution with a dedicated Target endcap in over 600 stores and online at Target.com
Executive coaching and mentoring
An opportunity to collaborate with SheaMoisture and to participate in a Roku Originals docuseries The Next Black Millionaires, produced by MACRO Television Studios, that follows their journey over the course of the year

Tired of long wash days and excessive shedding while detangling, LaToya Stirrup and her two sisters decided it was time the world catered to their hair types. They took the idea of finger detangling and adapted it into their KAZMALEJE hair tools that became so popular they are now available in mass retail.

“It’s this level of mentorship that truly makes a difference and provides us with the insight as well as strategic thinking we need to level up. I have thoroughly enjoyed my experience and can’t wait to pay it forward to the next cohort.”

Started by Neil Hudson and his three childhood friends, Scotch Boyz began at a BBQ competition in Jamaica. After winning, people kept on reaching out for more sauce, so they decided to start their own company. Scotch Boyz, a sauce and seasoning brand, brings the unique island flavors of Jamaica to you, no matter where in the world you may be.

With a purpose-driven mission to "undefine" the industry and democratize beauty, Dorian Morris launched Undefined Beauty, a beauty/wellness lifestyle brand focused on clean, conscious, inclusive plant magic. She is demystifying plant-powered solutions through an unapologetic, uncompromising, unfiltered approach to "clean-ical" skincare by pairing ancient plant wisdom with clinically proven actives that perform without breaking the bank.

"Although I’m an extremely private person, I’m excited [to show an] authentic ’peek behind the curtain‘ into my real deal struggles building Undefined as a self-funded, scrappy solo founder trying to spark systematic change across the beauty industry."

The Next Black Millionaires

Our Partners

About the Next Black Millionaires Program

Meet the Next Black Millionaires

Latoya Stirrup

Latoya Stirrup

Neil Hudson

Neil Hudson

Dorian Morris

Dorian Morris

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