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Emergency Relief
Systemic inequities mean Black communities are often more at risk of financial distress, particularly in times of crisis. As the COVID-19 pandemic caused disproportionate challenges for Black business owners in early 2020, we sprung into action by providing direct relief to help keep businesses open and thriving.
SheaMoisture stands ready to serve our community where they are most underserved.
$1 Million+
in COVID-19 relief funding provided in 2020, with another $1M pledged for community resilience
Programs we supported
through the COVID-19 Relief Fund
58% of Black-owned businesses were at financial risk before the Covid-19 pandemic hit, compared with 27% of white-owned businesses
Source: Federal Reserve Bank of New York, 2020
Her story
Resse Scott built Women's World of Boxing, New York City's first and only woman-owned and operated boxing gym, to provide a safe space for women to learn how to box. As the COVID-19 pandemic started taking its toll in 2020, many community-serving businesses like Reese’s were facing serious financial difficulty and the prospect of permanent closure.
In Her Words
"We’re definitely more than a boxing gym - we’re a community center and home to a lot of people. During COVID, SheaMoisture was amazing by offering grants to businesses like mine to help them stay open. I applied to different places for grants and I could feel the difference between corporations that had to meet quotas to support Black-owned businesses, and the companies that really cared if those Black businesses survived. SheaMoisture cared - not only that I survived - but that I thrived.
That’s a big difference. It wasn’t just the grant that got me through. It was knowing that I have the support of people who actually care about your business and the community you’re in service to.”