A curly-haired client getting her hair shampooed in a professional salon setting.
Introducing

SheaMoisture’s upgraded shampoo formulas.

Upgrade Your Wash Day! You talked…we listened. Our new sulfate free surfactant system, with our unique humectant complex, gives you charged cleansing that cleans hair without the stripped feel of traditional sulfate cleansers. The results: a luxuriously creamy detangling lather, with the same trusted clean.

Tested with over 200+ textured hair women, our core shampoos are supercharged, using superior technology to deliver cleansing without stripping textured hair of moisture.

  • Protect Against Breakage + Damage
    Protect Against Breakage + Damage
  • Creamy Lather
    Creamy Lather
  • Doesn’t Strips Hair
    Doesn’t Strips Hair
  • Strength Icon
    Strength

A stunning lady with curly puffs and pink glam.

A stunning woman with long black hair and a green top posing for the camera sporting a pigtail updo.

A curly-haired woman wearing a red top, with gold earrings and a gold necklace radiating confidence and style.

A woman with voluminous curly hair striking a pose with a blue

A woman with a slick-back hairstyle posing with a hand near her face wearing an orange top with a gold rope necklace

A woman rocking an afro and a gold top, complemented by gold earrings.
Sister Scientist, cosmetic chemist and beauty insider expert, in a white lab coat sitting comfortably on a chair with a big smile, pink lipstick and pink-framed glasses